How to Monetize Your Content
Why is making money from your content so damn difficult?
You pour your time and energy into creating content you think your audience will love yet they’re not converting into clients. This seems to come easy for everyone else, but you’re only pulling in 3 measly likes and your signup page is collecting virtual cobwebs.
What gives?
Look, I get. I’ve been there. I know the content monetization process can be confusing and intimidating. Plus, life is just downright crazy now.
Fortunately for you, I have a magic formula for crafting engaging, monetizable content that will have clients begging you to help solve their problems.
We’ll get into that a little bit later. 😉
I recently polled you guys to get a feel for the major pain points when it comes to creating monetizable content for your business.
Most of you answered that the three biggest issues you have are:
You don’t know how to make money from it
You can’t stay consistent
You don’t have confidence in your content
Each problem will impact your ability to make money from your content regardless if you have all or none.
These pain points are intertwined, each playing off the next. Not having confidence and lack of consistency feed into not knowing how to make money from your content.
Confidence is the biggest thing I work on with my clients who are just starting out in their business.
I don’t necessarily give my clients permission; I help them realize hell yes you get to do this work AND you get to help people!
Like Beyonce says,
“Do what you were born to do. You just have to trust yourself."
If your confidence is low, you’re starting from a place of lack and constriction rather than a place of abundance and prosperity.
Plus, your confidence can plummet if you’re pushing content that’s not getting the results your anticipating.
Now for…
✨the magic formula for creating content✨
*insert cloud of dry ice smoke here*
Creating content that sells is broken down into three easy parts:
Identify the problem
Say why you’re qualified to solve the problem
Why is now the time to solve the problem?
I value authentic communication with my audience where I can come from a place of vulnerability by sharing a problem I’ve solved in my own life.
You don’t want to try to solve the current problem. How credible can you be if you can’t even solve the problem you’re advertising to fix for other people? Don’t be that guy.
This content formula is straightforward once you break it down.
In short, explain why the problem impacted you in the way that it did, detail what you had to do to solve it, and why you are now qualified to tell other people how to solve the problem.
Let’s use an example to break down this process. You are a fitness and nutrition coach. Before you became a coach, you lost 75 pounds through diet and exercise. Now you help people do the same.
First, identify the problem.
This is where you tell your client what problem they have. Which, you know because you’ve had that problem. Using the example, you identify that your client wants to lose weight.
Second, say why you’re qualified to solve the problem.
This is where you tell your story. Detail your experience and how it relates to your potential client. Example: Share your story of how you lost 75 pounds through diet and exercise which inspired you to become a coach.
Third, why is now the time to solve the problem?
Give them an excuse to do some sort of action. You want them to acknowledge this problem, take action, and have you solve it. Example: Have them sign up for your email list, and for doing so they will receive a free 7-day workout guide.
Let’s talk about worrying about money.
However, a common problem I see is that most people don’t have enough money to not worry about money.
Worrying about money won’t stop even when you hit your perfect income number. It doesn’t work like that. The concept of having enough money in our brains evolutionarily isn’t a part of our programming.
You have to teach yourself enough is enough.
This is the same with food, love, money, etc. It never seems like it’s enough! Over time we teach ourselves what enough feels like.
This doesn’t mean you can’t bring in more money!
If you start from that place like I have enough and I’m going to bring in more, that creates the energy of abundance and expansion that allows people to energetically want to contribute to your enough.
Monetizable content is excellent for multiple income streams like passive and semi-passive incomes.
Passive income is low-maintenance and requires little to no effort.
When you have a passive income, you don’t have to show up. How great is that? You get to create something one time and continue making money off it for months or even years!
If you are not already turning your wheels about creating a passive income, this is your sign!
Some examples of passive income include:
Passive income is not something you build up in a week. You develop it over months.
On the other hand, semi-passive income can be built up quickly. You will automate most of what you are offering but you’re still putting some energy behind it.
Some examples of semi-passive income include:
Advertising income
Evergreen courses
Affiliate sales
Semi-passive income streams can earn you significant amounts of money if you dedicate 6 months to a year of development. You will regularly need to put a little bit of effort into it for semi-passive income to work.
So, how do you come up with the idea for passive and semi-passive income?
It starts with market research!
Reach out to your dream client a.k.a. the people who energetically you would love to spend time with and ask them, “Hey! How can I help you?”
Find these people by asking yourself:
Who do you serve? Who do you want to help? Who do you want to dedicate your time to?
Your WHAT. How do you make an impact? This is what makes your business unique.
Your WHY. What is the driving force behind your business?
From my perspective, if it helps at least one person it’s a success. Even if you didn’t make any money. Chances are you are going to help more than one person (yay!) but you made a difference.
Above all else, if it’s not coming from a place of joy, don’t do it!
I talk about this a lot on the whole first and second seasons of my Manage Your Money Yogically podcast! Go check it out: