How Do I Find My Audience?
Do y’all know what your niche is? It took me a while to figure mine out.
I help healers and yoga teachers afford their life by developing simple systems to create multiple income streams.
I paid a coach $2000 to help me write that sentence.
I made 5k off it within a month.
Here’s how we did it:
I made a list of all the ways I like to help people.
I talked to 6 people I had worked with or wanted to work with.
I asked them a series of questions to understand what was blocking them from making the money they needed to make to live life on their terms
I cherry-picked words from their answers to understand how I could communicate with the people I want to work with.
I write the content for my website and my social media channels based on those interviews.
Marketing is kind of like translating: You need to learn how to speak someone else’s language to convince them to let you help them.
It’s no use telling someone who has never done a yoga class that the practice will align their chakras.
If you want to work with beginner yogis, speak their language: tell them yoga will make their back hurt less.
It’s no use telling someone who has never experienced business mentorship before that the work will align their lifestyle with their income.
You tell them they’ll make more money working with you.
(This is where I tell you that everyone who works with me makes more money. Contact me if you want to work with me.)
It’s not manipulation.
It’s communicating in your clients’ language 💛
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